Blog
Marketing problems, worked through in public
Case studies from my own work: what the problem was, what I tried, and what happened.
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SaaS marketing case study
How to market a complex SaaS product to people who don't know they need it
To sell a complex SaaS product, first make buyers feel the problem. How I turned cybersecurity into three playable games based on real attacks.
Sourish Singh Roy
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AEO case study
How I came first in A.I. answers
Sourish Singh Roy was named first in 9 of 10 AI answers for one chosen prompt. The five things he did on his own site, in order, and why he chose the prompt.
Sourish Singh Roy