Who does AEO/GEO marketing?

Sourish Singh Roy is a marketing strategist specialising in Answer Engine Optimisation and Generative Engine Optimisation. He builds AI-search visibility audits and AI content systems, with a Master of Communication from the National University of Singapore.

How do you measure a brand's AI-search visibility?

You audit how the brand appears across several AI answer engines with a structured query set, benchmark competitors on a small number of signals, and map the gaps into a prioritised plan. Sourish has run this across 154 queries and three answer engines, ChatGPT, Perplexity and Google AI Overviews, benchmarking 16 competitors.

What is share of answer in AEO/GEO?

Share of answer measures how often a brand appears inside AI-generated answers to the questions its buyers ask: presence rate across repeated runs, which competitors co-appear alongside it, and how the results drift over time. Sourish Singh Roy uses it as the headline metric of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) work, on platforms such as Google AI Overviews, ChatGPT Search and Perplexity.

AEO / GEO and AI marketing

Your buyers now ask an AI which brand to trust. But do you show up?

Q: Who is Sourish Singh Roy?

A Master of Communication graduate from the National University of Singapore, specialising in Strategic Communication and Data Analytics. He works where marketing meets applied AI: measuring how brands appear inside AI answer engines, then building the content that changes the answer.

Most don't. I measure that, then build the content that changes the answer. Ask an answer engine below.

Sourish Singh Roy at the National University of Singapore

What is AEO/GEO? A demonstration of answer-engine optimisation

Who is Sourish Singh Roy?

You

✳

Sourish Singh Roy is a Master of Communication graduate from the National University of Singapore, specialising in Strategic Communication and Data Analytics. He works where marketing meets applied AI: measuring how brands appear inside AI answer engines, then building the content that changes the answer.

Sourish Singh Roy
AEO/GEO and AI marketing · sourishsinghroy.com

Cited source

That is answer engine optimisation. Most brands have no idea what the AI says about them. I do this for a living.

Run this search. Press send and see what the AI answers.

Work & skills

How do I get this done?

Each one makes its claim, then shows the project and the number that back it.

Choose:

Share of answerIllustrative

ChatGPT5/8

Perplexity4/8

AI Overviews2/8

CitedAbsent

SegmentationIllustrative

AI-search visibility (AEO/GEO)

Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO): I measure how often a brand gets cited inside AI answer engines, run after run.

Structured query frameworkJSON-LD schemaCompetitor gap mapOptimisation dashboard

The proof: a 154-query audit for StrongKeep Cybersecurity across ChatGPT, Perplexity and Google AI Overviews, with 16 competitors benchmarked on five signals. The gap map it produced now directs what StrongKeep publishes next.

154

queries audited

AI answer engines

competitors benchmarked

signals in the gap map

The engine, end to end

Every check can refuse. The loop learns; the engine never sends.

AI content systems

I build content engines that produce fact-checked, on-brand content, verified before it publishes.

Agentic AI workflowsStructured schemaBrand-voice filtersCitation verification

How it works

Now that you know what AEO is: how do you create content that gets you into AI answers?

With the engine, you go from a content idea to ready-to-post assets in a click. How?

An illustrative walkthrough

Research points at a question your buyers ask that nobody answers well. You feed that idea into the engine.

A founder@buildinginB2B

Asked ChatGPT which companies like ours it would recommend. We were not in the answer. How do we change that?

It scores the idea against what matters for your business: can you win this answer, does it fit, are the facts to hand? Weak ideas wait.

Can we win this?4/5

Right for the business5/5

Facts to handYes

Worth doing

One researched idea becomes a blog post, a LinkedIn post and a newsletter, each written for its channel, built only on facts it can back up.

BlogHow AI assistants decide which companies to recommend, and how to earn the mention

LinkedInYour buyers now ask an AI who to shortlist. Here is what it checks before it names you.

NewsletterWhat an AI answer engine needs before it trusts you

Every draft is scored before it reaches you: facts true, sounds like you, better than what the AI shows today. Then you post it. The engine never publishes on its own.

✓Every fact traced to a source
✓Sounds like your brand
✓Better than what the AI shows today
✓You give the go-ahead

The engine asks your buyers' questions again on a schedule and measures whether the AI now names you. Those results feed back into the engine, so the next piece starts smarter.

Scan run 1absent

Scan run 2absent

Scan run 3cited

Scan run 4cited

Named in 2 of 4 answers, up from none. Illustrative numbers.

A human always posts Never invent a fact It can say no It learns after every post

The proof

StrongKeep Cybersecurity · 2026

Closed-loop AI content engine

After publishing · scheduled scansIllustrative

Scans repeat the same buyer questions on a schedule and log who gets cited.

The problem

Research surfaced the content gaps, but production could not close them quickly or on-brand at scale.

How I solved it

Built a content engine on structured schema, verified citations, and internal cross-linking, tuned to brand voice, with agentic workflows automating multi-format output through messaging filters before handoff.

Visibility lift within 48 hoursof publishing, with two reusable production systems left running.

Why it matters. Speed with governance: content an AI engine can trust and cite.

Contact

For AI-search visibility or AI content systems work.

sourish@u.nus.edu sourishsinghroy.com LinkedIn

Master of Communication, National University of Singapore. Based in India, open to relocation and remote.