My Journey: Kolkata to Singapore

Aug 2021 to Jul 2024St. Xavier's UniversityKolkata

First ClassBA (Hons)

BA (Hons) Mass Communication

I have a bachelor's degree in Mass Communication from St. Xavier's University, Kolkata, where I also directed documentary projects for the Department of Arts and Social Sciences.
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- Degree: BA (Hons) Mass Communication, St. Xavier's University, Kolkata, August 2021 to July 2024, awarded First Class.
- Role: Director of documentary projects for the Department of Arts and Social Sciences, July 2022 to June 2023.
- What it gave me: the storytelling side of the work, before the data side arrived at NUS.
Jan 2025 to Jun 2026National University of SingaporeSingapore

4.35GPA out of 5.0

Master of Communication, Strategic Communication and Data Analytics

I added the data layer to the storytelling: Python, R, SPSS and Tableau, applied to audience and market research.
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- Degree: Master of Communication, National University of Singapore, January 2025 to June 2026, specialising in Strategic Communication and Data Analytics. GPA 4.35 out of 5.0. Commencement July 2026.
- Coursework: Media Analytics, Digital Markets, Strategic Communication, Interactive Media, Audience and Market Research.
- Tools: Python, R, SPSS, Tableau, RoBERTa for sentiment analysis, NetworkX for network analysis.
- Projects: NLP and sentiment analysis of 800 Reddit posts, a 125-respondent SPSS brand study, a scam-awareness game prototype and a 28,000-student mental health analysis. See the NUS projects.
Jun to Aug 2025 during NUSVML, formerly Wunderman ThompsonSingapore · pan-India clients

60,000+consumers analysed

Account Management Intern

I ran research and competitive benchmarking for pan-India clients including Tata Tiscon and Exide, working across 60,000+ consumer behaviour records.
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- Role: Account Management Intern at VML, formerly Wunderman Thompson, June to August 2025, working from Singapore on pan-India clients.
- Clients: Tata Tiscon, Exide, EasyBuy and Tirupati Edible Oils.
- Work: consumer research and competitive benchmarking across 60,000+ consumer behaviour records and follower ecosystems of 100,000+.
Sep 2025 to Jan 2026 during NUSGlobal Indian International SchoolSingapore

82,400organic views · 6.25% follower growth

Marketing Communications Intern

I grew organic reach for a 7,500-strong audience and wrote the emcee scripts for the Horasis India Meeting 2025.
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- Role: Marketing Communications Intern, Global Indian International School Singapore (Global Schools Group), September 2025 to January 2026.
- Results: 82,400 additional organic views and 6.25% sustained follower growth on a base of 7,500+.
- Events: emcee scripts for the Horasis India Meeting 2025, attended by 300+ senior global leaders; coverage of the school's UN Day with the Ambassador of Ireland; an interview with Anders Adlercreutz, Finland's Minister of Education.
May 2026 to presentStrongKeep CybersecuritySingapore

48 hto LLM citation · 154 queries, 3 engines

Digital Marketing Intern, then Marketing Technology Contractor

I measured how three AI answer engines describe a cybersecurity brand across 154 queries, then built the content engine that had it cited within 48 hours.
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- Role: Digital Marketing Intern (AI and AEO) at StrongKeep Cybersecurity, a Singapore cybersecurity platform, from May 2026 under the CyberSG Translation Internship Programme, then Marketing Technology Contractor, working remotely from India.
- AI visibility audit: 154 queries across ChatGPT, Perplexity and Google AI Overviews, 16 competitors benchmarked, a five-signal gap map and a reusable dashboard.
- Content engine: a closed loop of structured schema, verified citations and brand-voice filters; pricing cited by LLMs within 48 hours.
- Competitive intelligence: 9 buyer personas from 49 contacts and a 29-event B2B database.
- Data and agents: a 1,154-post X dataset pulled through the API in Python, with a fault found in 17.9% of the records; two self-improving agentic AI systems. How the audit and the engine work.