Sourish Singh Roy

Communication and Data Analytics

I am Sourish, a Master of Communication graduate from the National University of Singapore, specialising in Strategic Communication and Data Analytics. I work in Answer Engine Optimisation (AEO/GEO) and agentic AI, building research-driven content engines that improve brands' visibility in AI search. The work rests on behavioural data, audience insight, and market intelligence, drawn from agency and institutional roles across India and Singapore.

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Featured Work

NLP, Sentiment Analysis, Data Storytelling and UI/UX

For those silent struggles

An interactive read of 800 Reddit posts: a look into the silent mental health weight that stuttering carries, built with NLP and sentiment analysis, designed so complex ideas land in a fun, simple and effective way.

NLP · Sentiment Analysis · Data Storytelling · UI/UX

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Preview of the AI content proof of concept

How can AI amplify your impact on the right audience?

A proof-of-concept piece built for StrongKeep, to show how AI-assisted content can look like when it is done properly.

AI Content · Interactive · Narrative Design

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Experience

My Key Projects

AI-Led Content & AEO

MAY 2026 – PRESENT

Built an AI-driven AEO/GEO research engine that identified 16 key competitors, audited their visibility across three answer engines, and uncovered crucial content opportunities to direct content strategy.
Created an AI-automated content workflow that transformed competitive research into vital brand-aligned articles, using StrongKeep's voice and structured architecture to secure visibility in ChatGPT for target pricing queries within 48 hours.
Designed a closed-loop AI workflow connecting research, planning, content creation, and performance measurement, enabling complete strategic coherence and repeatable AI search optimisation across channels and content formats.

Audit & Dashboard

Content Clusters

AI-Assisted Content

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Marketing Communications

SEP – DEC, 2025

Boosted organic views and spearheaded a steady follower growth in 3 months.
Worked with senior global stakeholders, including policymakers, diplomats and academic leaders.
Shaped platform-specific media strategy through market and competitor intelligence.

Interviewing the Minister of Education, Republic of Finland

Account Management

JUN – AUG, 2025

Drove growth strategy through market research, competitor benchmarking, and audience intelligence for Pan-India clients.
Analysed behavioural data to map consumer journeys for a sample of 60,000+ consumers.
Identified cross-platform insights from 100,000+ follower ecosystems and built strategic direction.

Education

JAN 2025 – JUL 2026

Master of Communication

National University of Singapore — specialising in Strategic Communication and Data Analytics. Coursework spanning crisis communication, organisational reputation, NLP & sentiment analysis, statistical modelling, and brand strategy.

Explore my NUS projects

Contact

Looking for someone who connects data, strategy and story?

Connect on LinkedIn

sourish@u.nus.edu
+65 9893 9182 · Singapore