Marketing| AI & AEO| Data Analytics

I am Sourish Singh Roy, a marketing strategist and 2026 Master of Communication graduate of the National University of Singapore. I work across the entire marketing lifecycle: from data collection and analysis, to strategic planning, content production and execution, in digital marketing, marketing analytics and AEO/GEO, with experience at StrongKeep, Global Schools Group and VML across Singapore and India.

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Sourish Singh Roy at the NUS Commencement, July 2026
StrongKeep
VML
Global Indian International School

Data analytics and marketing strategy

I bring a data-first approach to marketing strategy. I audit a brand's marketing across every function, test what the data actually says, and turn the findings into a strategy built to move one specific goal. AI then helps me turn that strategy into execution: faster, more consistent, and with far less manual work.

What seems to work for you?

typical posttop 5 of 100: 23.1% of reach, 43.8% of clicks1100 posts, ranked by reach

Five posts carried a quarter of the year's reach.

Do your customers take the right action?

1590reach per post, index (typical post = 100)21%0click rate per post, %month 10month 1month 13

Fewer people saw each post. Twice as many acted.

What is making them behave the way they are?

event recap = 0Media appearances-54%Education-48%Product features-46%Other (small types)-39%Customer stories-24%Company and people-21%Event promotion-19%gold = a real difference, grey = could be chance

Subject decides who sees a post, not what they do.

One year of a B2B company's LinkedIn page, 100 posts, every finding tested before it was believed, in Python, R, SPSS and Tableau. Rates and indices only; the client's counts stay with the client.

repurpose engine · your week, in a snapshotillustrative figures

Repurpose Engine, your week in a snapshot. Illustrative figures.

I · What your data says
Response over twelve weeks, in one line: which way you are moving before anything is planned.
II · Where your opportunities are
The three stories worth telling this week, chosen from what your audience already rewarded.
III · What you must explore
Two tests to run, so every week teaches you something the last one did not.
IV · Where you are against your goals
Progress against the goal you set, kept score of weekly.

My Journey

  1. St. Xavier's UniversityAug 2021 to Jul 2024
  2. National University of SingaporeJan 2025 to Jun 2026
  3. VMLJun to Aug 2025
  4. Global Indian International SchoolSep 2025 to Jan 2026
  5. StrongKeepMay 2026 to present
See the full journey

Contact

Looking for someone who connects data, strategy and story?

Connect on LinkedIn
sourish@u.nus.edu
Based in India · Singapore and India markets · open to relocation and remote